Gary Sun is a seasoned marketing executive currently serving as the VP of Marketing at Coinbase, one of the leading cryptocurrency exchanges globally.

With a career spanning over a decade in the tech industry, Gary brings a wealth of experience to his role at the forefront of digital asset marketing.

His tenure at Coinbase began in 2021, coinciding with a period of significant growth and mainstream adoption of cryptocurrencies.

Before joining Coinbase, Gary spent nearly a decade at Google, where he held various leadership positions, including Director of Search and Commerce Ads Marketing. This experience provided him with deep insights into digital advertising and user engagement strategies, which he now applies to the rapidly evolving crypto space.

Gary's educational background includes a BSE in Electrical Engineering from the University of Michigan, equipping him with a strong technical foundation that complements his marketing expertise. This blend of technical knowledge and marketing acumen has proven invaluable in navigating the complex landscape of cryptocurrency and blockchain technology.

In his role as VP Marketing, Gary is responsible for overseeing Coinbase's global marketing efforts, including brand strategy, user acquisition, and product marketing. His leadership comes at a critical time for the company and the broader crypto industry, as they work to build trust, expand user bases, and navigate regulatory challenges.

Gary's approach to marketing in the crypto space emphasizes education, transparency, and user empowerment, aligning with Coinbase's mission to increase economic freedom worldwide through the adoption of digital assets.