AKA · Reputation SystemsFile 001

Your work is better

than your reputation.

We build the reputation that puts CMOs, creative agencies, production companies and in-house teams on the shortlist before the pitch.

Pick the room you're in. We'll show you how we build authority for people like you.

See the Work →Or see the system

Pick your room

Built for companies with real substance and too little signal.

Most asked · CMOs & marketing leaders

Make your name move the way your work already does.

Your results are exceptional. Your industry profile is not. We build the speaking slots, press, juries and Cannes presence that put your name in the conversation your work has already earned.

Proof: four years inside Airbnb's CMO office. Coinbase from zero industry presence to ANA, Cannes Lions and Money 20/20 in six months.

For CMOs →

Creative agencies

Your work wins. The market still treats you like a vendor. We rebuild the story so search consultants, juries and CMOs know your name before the brief lands.

Proof: Monks: from a few dozen to 7,500.

For agencies →

Production companies

Your reel is iconic. Your reputation is a whisper. We make the company behind the work as loud as the work itself.

Proof: Framestore: 100+ articles, 10+ stages in a year.

For production companies →

In-house creative teams

Built quietly while the industry applauded elsewhere. We help in-house teams stand alongside the named shops they outwork.

Proof: Airbnb: four years building industry standing.

For in-house teams →

Not sure which room you're in? Start a conversation.

Who we've sat down with

The work you already know. The people behind it.

Listen to Second Wind →

The Reality

The work does not speak for itself anymore.

Once, great work could walk into a room before you did. That stopped being true a while ago.

Every agency has a reel. Every category is crowded. Strong work gets buried every day.

The companies still growing are the ones carrying their work into the room — making sure the right people know it, name it, and remember it.

94% of AI citations come from non-paid sources.

Gartner is telling CMOs to double their PR budgets by 2027. This kind of visibility is earned in public, by name.

File · 001The Authority EngineClass: Reputation System

Position. Amplify. Compound.

A reputation system, not a campaign. Three stages, running in sequence, building on each other until the right people know your name before the pitch.

01 / 03stage

Position

Define the point.

Name what you stand for. Sharp enough to repeat. Narrow enough to own. The sentence the industry will use when you are not in the room.

→Point of view
→Strategic narrative
→Category claim

02 / 03stage

Amplify

Turn it into signal.

Press. Podcasts. Stages. Awards. Juries. Editorial. Place the position where buyers, peers, and search consultants are already listening.

→Earned media
→Stages and juries
→Podcast and long form

03 / 03stage

Compound

Let the system work.

Run the story engine so reputation keeps recruiting, selling, defending, and opening doors. Authority is what attention turns into when it is paid by the right people, repeatedly.

→Talent attraction
→Industry influence
→Inbound demand

Operated by AKABuilt inside Monks, Airbnb, Tool, Jam3Open the file →

Featured Case Study

Addition → One Show → R/GA

Zero stages. One Show. Acquired by R/GA. Seven months.

"AKA was really the key to getting the One Show stage which was instrumental in positioning us as peers to R/GA, which led directly to the acquisition."
. Paul Aaron, CEO @ Addition

Read the Story →

Addition's 7-month journey from zero stages to acquisition by R/GA

What We Do

We build reputation for creative companies.

Positioning with a spine

A point of view sharp enough to repeat, narrow enough to own.

Press with purpose

Stages, juries, editorial, tier-one features — the rooms where names get passed around.

Thought leadership with blood in it

Leaders known for something bigger than their title. Writing the industry actually quotes.

Podcasts and social people actually want

Content that sounds like a person, not a committee.

See the full Authority Engine →For agencies For prodcos For in-house teams For CMOs

How It Works

How we work.

01

Listen for the pulse

What do you believe? What have you earned the right to say? What do your best clients come to you for? We dig until we find the thing you have been circling for years.

02

Sharpen it

Reputation needs a point. A sentence. A flag in the ground. We give the truth language.

03

Carry it outward

Editors. Buyers. Search consultants. Juries. Stages. Podcasts. We place the point of view where the right people will hear it.

See it applied →The full Authority Engine

Selected Work

Monks (Media.Monks)

From a Few Dozen to 7,500 People Globally

300+ Cannes Lions wins supported by combined reputation-building

Framestore

100+ Articles. 10+ Global Stages. One Year.

Placed spokespeople on 10+ global stages

Airbnb

Four Years Shaping Creative Culture

Developed narratives around acceptance, inclusion, and creative excellence

Coinbase

From First Jury to Global Stages

First-time jury appointments at NY Festivals and LIA

View all case studies →

Why It Matters

Reputation is structure.

It's how strangers decide whether to trust you, how clients explain you when you're not in the room, and how talent picks where to spend its best years.

Great work opens the door. Reputation decides whether anyone was waiting on the other side.

Read the full story →Common questions about AKA Listen to Second Wind

The Podcast

Second Wind.

Where we sit with the people who made the industry strange, sharp, beautiful, and worth fighting for. Nick Law. Greg Hahn. Cindy Gallop. Xanthe Wells. Jason Sperling. Past the conference bio. The human version.

Browse episodes →About the show

Browse by topic

Published in Forbes

"The most formidable agencies don't merely craft remarkable work; they cultivate an identity."

. Gully Flowers, Forbes Agency Council

Read the full piece →

Why AKA

Worked with Airbnb, Monks, Coinbase, Framestore, and more
Combined experience spans agencies, brands, and festivals worldwide
Advisors who've been inside the companies they now help

Meet the founders →

What Our Clients Say

"I'm really proud of the work we've done together because I really do think we've made a significant dent in the industry."

Jonathan Mildenhall

CMO Airbnb · Co-Founder TwentyFirstCenturyBrand

"Kerrie has helped put SYLVAIN on the map. They understand our business story, have increased our global media presence and established a reputation that feels right. and continues to grow."

Alain Sylvain

Founder, SYLVAIN

"Working with the team gave us perspective. They held a mirror to us and made us think harder about who we were and how we wanted to show up in the world."

Guy Lambert

Global CEO, JKR

"The platonic ideal of someone you want fighting your corner. Smart, savvy, strategic and endlessly focused on your success."

Wesley ter Haar

Founder, Monks

PA

"AKA was really the key to getting the One Show stage which was instrumental in positioning us as peers to R/GA, which led directly to the acquisition."

Paul Aaron

CEO, Addition

Let's make sure the right people know what you're building.

Tell us what you're building, what the market still gets wrong about it, and what you want to be known for.

We'll help you find the words — and help the right people hear them.