Paul Aaron, CEO and Co-Founder of Addition

10x Cannes Lions, including a Grand Prix

5 x Webby’s

2x Agency of the Decade

Paul is one of the industry’s leading experts on Applied AI within marketing and advertising. In 2021 he co-founded Addition, which has become an industry leader in AI System Design and Development, creating AI solutions for many of the world’s leading brands, including Google, Kraft Heinz, Unilever, Prudential, Amazon and The New York Times.

Addition’s work has pioneered a number of industry firsts using AI and has been recognized worldwide, from the Wall Street Journal to multiple Cannes Lions awards. Paul is also a thought leader on the emerging discipline of AI System Design, speaking at conferences including SXSW, Cannes Lions, AICP, ANA and Mirren.

Prior to co-founding Addition, Paul spent twenty years in the advertising industry leading creative technology, digital production, and user experience strategy for some of the world’s leading agencies, including the past two Ad Age Agencies of the Decade (Crispin Porter Bogusky and Droga5.)